Aged domains are powerful. VERY POWERFUL.

The screenshot you see is a site that I grew from 0 to 100k+ in 3 months. I’ve now done it twice and I’m more than happy to share how I did that.

But first, here are some screenshots from Analytics and GSC.

Here are the factors that helped make this possible.

  1. Aged Domain w/ great links
  2. Content
  3. Links
  4. Keyword Research
  5. Consistency

Let’s start w/ Aged Domains.

Aged Domains

Aged domains are domains that were live at some point and then got dropped by their owner. I usually buy such domains from Auctions and that’s probably the best place to find them – you get them for way less than you would at any marketplace and at any point in time, there are a lot of them available.

Where to find good aged domains?

  1. SpamZilla (Paid)
  2. ExpiredDomains.net (Free)

These are probably the best options and these are the only two sites I use if I decide to buy a domain directly from Auctions.

What to look for in an Aged Domain?

  1. Relevance
  2. Link profile
  3. Archive/History of the domain
  4. Rankings (I pick domains that rank on their brand keywords // have some sort of traffic coming in because of the searches on it’s brand name)
  5. Past traffic history

What type of domain did I have?

  • I had a domain which had great links from huge authority sites.
  • It was of the niche I wanted to step into
  • It had a clean history and was being used for the exact same niche I wanted to start a site on. I recovered a bunch of articles from Archive.
  • It was ranking on it’s brand term and was getting about 50 users/mo alone from that.
  • It used to get 100+ PVs/mo back in 2015

Is it common to find domains that check all the boxes?

Yes. I’m always able to find such domains. If not from auctions directly, then marketplaces.

Content

I was posting at least 5 articles a day on the site. 500 words per article and sometimes, I bumped up the count to 10 a day.

Why 500 words only?

It was the average word count of the top 3 competitors in that niche.

Did I optimize the content at all?

Yes. All of it was Surfer optimized.

Did I use AI to generate these articles?

No. I have a team of writers. To add to that, this is a niche where no AI software writes well, and even if it did, I wouldn’t use it as it takes up too much time to proofread and edit the article.

How much did it cost me?

It cost me about $20/1000 words on average to get Surfer-optimized content. I have writers from tier-2 and tier-3 countries and they’re awesome at what they do.

Moving on,

Was it really necessary to write so much content?

Not really but I wanted to grow as fast as I can. My main aim is to flip the site once it reaches $3k/mo and I’m halfway there 🙂

Links

I built 27 links in the first two months and then left it the way it is, as the traffic increased, I started gaining links naturally from these huge publications which were pretty awesome. I now have a solid link profile and I don’t worry about building links on the site anymore.

Keyword Research

This is the most important part of your SEO process in my opinion. If you target the right keywords at the right time, you’re going to get results.

At first, I started with targeting these really long queries which helped me rank fast and build authority on the niche I was targeting.

My process is usually building SILOs and maxing them out before I branch out to another SILO and it has worked wonders for me. You might have heard of the term ‘Topical Relevance’ a lot these days and I truly believe in that. The best way to build Topical Relevance is to write as many articles as you can on that particular niche you want to rank for and slowly start building links.

I have now ranked two more sites in the exact same niche with the exact same method and one if they just hit 100k PVs/mo. I’m looking forward to completely dominating this niche 😉

My 2nd Site

Consistency

The last part but one of the most important ones – Is consistency.

It’s really important to constantly execute and proactively try to reach your goals. Might sound cliche but Consistency really is the key.

Revenue

I’m using Adsense and RevContent on the site and it’s making about $1400/mo from the sources combined. The RPMs in this niche are quite low and so is the user engagement so the RPMs are justifiable. If I add up the revenue that comes from taking guest posts, it becomes around 500 extra.

About Me

I’m Mukul, founder of CipherTrick.com. I do SEO and have been doing it for the last 3 years and have managed to scale a bunch of sites just like the way I scaled this one 🙂

The End

This was all. I like keeping my case studies short but informative. If you have any questions, feel free to drop in a comment or DM me on any of my socials and I’ll be glad to help you out!

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